Qual o futuro da optimização para motores de busca?
Neste texto, Jeff Jarvis do BuzzMachine, fala sobre o futuro de métodos conhecidos como Search Engine Optimization (SEO). Jarvis afirma que, à medida que o Google vai melhorando os seus algoritmos e o que sabe sobre nós (exemplo: Google Search History), os métodos de optimização para motores de busca, tal como os conhecemos agora, perdem valor. Isto é quanto mais importante for a relevância verdadeira de um site, fruto do seu conteúdo e das conexões com a sua comunidade, menos valem os truques das empresas especialistas em SEO.
Segundo Jarvis:
Is there a future for SEO? In a sense, Google’s search results were the last one-size-fits-all mass product around (since most other mass media are shrinking): the first screen of results for, say, wine was the same for you as it was for me. And search-engine placement has taken on asset value; in my book, I just wrote that Googlejuice may soon be as important a measurement of a company’s or brand’s value as EBITDA. This led to the birth of a gigantic SEO industry.
But as Google gets better at personal relevance through everything it knows about us — and it knows more and more — then your search for wine may be different from mine and there is no absolute value for placement in results and Googlejuice, no?
What does that mean to brands? The world gets confusing once more. But I think it means that true relevance becomes more important than SEO tricks. It also means that the more relationships you have with people — the more they talk about you and link to you and click on you — the better off you will be.
Um manual de Search Engine Optimization
Se quer saber o que é Search Engine Optimization (SEO) este guia de referência SEO (pdf), elaborado por Javier do blog VSEO é um bom ponto de partida visual. Se ainda quiser saber mais e o castelhano não for um obstáculo, leia o interessante manual SEO (pdf).
